Carl Bozman

About Carl Bozman

The link below provides access to a couple of recent research papers I have coauthored with colleagues.

Experience

1. Professor of Marketing

   Gonzaga University

   Sep 1990 — Present · Spokane, WA, US

   Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches classes in integrated marketing communications, digital advertising, and personal selling.Since joining the Gonzaga University faculty in 1990, Dr. Bozman has also held a variety of administrative positions including Director of Graduate Programs, Faculty Assembly President, and Acting Associate Academic Vice-President.Dr. Bozman is active within numerous community organizations. He holds a bachelor’s degree in Business Administration, a master\'s degree in Economics, and a doctorate degree in Marketing.

Education

• University of Idaho

  BS, Business

• Washington State University

  PhD, Marketing

  1986 — 1990

• University of Victoria

  MA, Economics

Skills

• Event Planning
• Statistics
• Social Networking
• Digital Marketing
• Community Outreach
• Public Relations
• Lead Generation
• Higher Education
• Powerpoint
• Web Analytics
• Social Media
• Social Media Marketing
• Search Engine Optimization (SEO)
• Leadership
• Entrepreneurship
• Microsoft Office
• Pay Per Click (Ppc)
• Data Analysis
• Content Marketing
• Small Business Management
• Marketing
• Mobile Marketing
• E-Learning
• Email Marketing
• Microsoft Powerpoint
• Research
• Brand Management
• Public Speaking