Carissa Berlin Ranelycke
Transforming Production & Creative Operations at scale
- Role
- Head of Production Creative Operation Production, Global at Einride
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Carissa Berlin Ranelycke
I help agencies, studios, and Marketing organizations build successful models for…
Experience
Head of Production Creative Operation Production, Global
Sep 2022 — Present · NY, US
Built and led Marketing Operations; Creative Services, Production, Project management for the in-house market and experience department to service its global market expansion efforts.Overseeing Integrated Production, Creative Operations, and Project Managementwithin Einride’s fullservice in-house agency.Built and and am leading the in-house Production Company:Executing at high quality and craft, producing Video and Stills on a global scale. Achieving a 4x faster time to market and reducing costs to 1⁄4 compared to external agency partners.Managing a global team of Producers in the US and Europe: Coordinating projects spanning the US, EMEA, Asia, and UAE. Creating creative assets for Teasers, Social, PR, OOH, Web, Paid Media, Events, and more.Authored and implemented the Intelligent Production Playbook: Developed a comprehensive guide covering in-house Production, Vision & Goals, Toolkit/Templates, Creative Operations, Production Operations, and Production Process. Implemented Project Management as a standalone department from Strategy through Delivery: Leading creative, design and digital development.Introduced robust Project Processes and established Ways of Working processes along with clear Roles and responsibilities within the marketing department.Implementing and Managing Creative Operations:Currently establishing and maintaining efficient processes, tracking systems,and forecasting tools- Overseeing resources for 10 creatives, including Creative Directors, Art Directors, Copywriters, and Designers- Overseeing resources for our in-house Production Company; Director of Photography, Producers, Post-Producers Retouchers, Editors, Colorist, 2D Animator, 3D & Unreal Engine Animator.
Education
Malmö University
Bachelor's degree, Cultural Studies/Critical Theory and Analysis
2000 — 2003
Berghs School of Communication
Production , Advertising
2004 — 2005
Skills
- Digital Strategy
- Digital Marketing
- Interactive Advertising
- Advertising
- Creative Direction
- Online Advertising
- Digital Media
- Brand Development
- Integrated Marketing
- Creative Strategy
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