Carissa G.

About Carissa G.

With over 15 years of experience as a digital content creator and influencer, Carissa…

Experience

1. Campaign Activation Manager, Media

   Inmar Intelligence

   Dec 2021 — Present

   The Campaign Activation Manager is responsible for overseeing the end-to-end execution of creative production and advertisement activation for client campaigns. This role serves as a central liaison between internal teams—including Sales, Creative, Influencer Relations, Account Management, and Ad Operations—as well as external partners such as influencers and top-tier clients, including leading CPG brands and retailers.Key Responsibilities:Campaign Execution & Influencer Management:Manage the day-to-day execution of influencer-driven campaign activations.Serve as the primary point of contact for influencers, ensuring alignment with campaign objectives and timely delivery of assets.Oversee influencer communications, opportunity postings, instruction creation, content approvals, and platform maintenance.Creative Production & Project Management:Lead the creative production process, working closely with internal creative teams, clients, and creators to ensure content meets brand standards and campaign requirements.Participate in campaign kick-off calls, providing strategic and creative guidance throughout project lifecycles.Coordinate asset collection, manage technical specifications, and facilitate any creative updates or swaps.Ensure timely delivery and launch of campaigns, maintaining consistency and quality throughout.Client & Cross-Functional Collaboration:Collaborate with Client Services, Influencer Casting, and other internal teams to support campaign needs.Provide creative consultation to clients and creators, ensuring alignment with brand messaging and campaign goals.Track campaign progress and ensure internal platforms and communication channels are updated accordingly.Ad Verification & Technical Compliance:Review and validate creative assets against campaign guidelines and third-party tracking requirements (e.g, DCM, IAS, DV, MOAT).Monitor campaign performance and manage any necessary creative adjustments post-launch.

Education

• The Ohio State University

  Bachelors, Communication, Textiles and Clothing

  2005 — 2009

Skills

• Higher Education
• Research
• Editing
• Blogging
• Microsoft Office
• Sales
• Outlook
• Event Planning
• Public Speaking
• Community Outreach
• Customer Service
• Social Media
• Leadership Development
• Leadership
• Social Networking
• Fundraising
• Student Affairs
• Nonprofits