Carissa Falzarano

Executive Director, Pharmacy and Consumer Wellness Communications @CVS Health

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2024 — Present

Executive Director, Pharmacy and Consumer Wellness Communications @CVS Health

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Manage strategic external communications for CVS Pharmacy front store senior leaders, products and key initiatives- Provide proactive and reactive day-to-day support for thought leadership, speaking events, media relations, social media content, influencer activations, crisis management, and colleague engagement- Work closely with cross-functional teams to coordinate product launches, special projects, and enterprise-wide campaigns, as well as proactive storytelling efforts focused on innovation in health and wellness- Lead a team of communications professionals who support external initiatives across the organization- Manage external agency partners on a day-to-day basis.

SKILLS

Integrated MarketingSocial Media MarketingMedia RelationsCorporate CommunicationsManagementCopywritingCrisis CommunicationsDigital StrategyStrategyPublishingEvent ManagementPress ReleasesTelevisionPublicityMarketingSocial NetworkingEvent PlanningMarketing CommunicationsInfluencer MarketingInternal CommunicationsStrategic CommunicationsMarketing StrategyReputation ManagementMessage DevelopmentPublic RelationsSocial Media

ABOUT CARISSA FALZARANO

A communications professional with extensive experience in the areas of consumer…

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Carissa Falzarano — Executive Director, Pharmacy and Consumer Wellness Communications at CVS Health in Boston, MA, US | Unifers