Carissa Dougall

Vice President, Client Solutions @Bond Brand Loyalty

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Vice President, Client Solutions @Bond Brand Loyalty

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Own and manage the strategy, growth and operations for a portfolio of clients on behalf of the firm. Executive leadership of all strategic advisory for the clients including loyalty designs, CX/EX strategies and delivery, robust analytics, platform and marketing services. Passionate about finding new opportunities for my clients to unlock their business growth by getting closer to their customers.

EDUCATION

1998 — 2003

McMaster University

Bachelor of Commerce - BCom, Marketing, Operations Management, Statistics

SKILLS

Social MarketingAnalyticsMarketing CommunicationsSEOBrand DevelopmentContent PlanningInformation ArchitectureStrategic PlanningDigital MediaDatabase MarketingCustomer InsightExperience DesignEmail MarketingMobile AdvertisingSemMulti-Channel MarketingDirect MarketingInteractive AdvertisingSocial MediaOnline MarketingCrmEcrmProject ManagementStrategyTraditional MediaClient ServiceDigital MarketingRelationship MarketingAccount ManagementInteractive MarketingMobile MarketingSocial Media MeasurementDigital StrategySocial Media MarketingUser ExperienceContent StrategyMarketing StrategyWeb AnalyticsIntegrated MarketingLead Generation

ABOUT CARISSA DOUGALL

Marketing leader with 20 years of deep experience in developing true omni-channel programs driven by strategy and measurable in implementation. Expert at identifying opportunities for the business and turning into action. Known for establishing trusting and productive relationships. Master of creating new and leveraging existing assets that garner growth and engagement. Passionate about digital, CRM and human-led plans. Known for building and leading high performing teams. Fearless and driven. Believes in the combined power of historical data and predictive trends to identify insights as foundational to designing marketing strategies and creative plans.

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Carissa Dougall — Vice President, Client Solutions at Bond Brand Loyalty in Toronto, ON, CA | Unifers