Carissa Chiu
Web Content Lead @ Dr. Martens | UI/UX | 8 Years Digital Content Strategy
- Role
- Web Content Lead, E-commerce at Dr. Martens plc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Carissa Chiu
Data and UX-driven web content manager with a passion for enhancing the customer journey and optimizing user experience. Proven ability to improve site conversion and lead the production of multiple projects. Strong background in digital marketing, web production, and SEO.Currently leading site strategy and optimizing digital content at Dr. Martens. I have a certificate in UI Design - see my UI/UX work below!
Experience
Web Content Lead, E-commerce
Apr 2025 — Present · Portland, OR, US
Leading expert in content strategy and user experience (UX) for the Americas region sites (US and Canada). Manage and optimize web content across Dr. Martens e-commerce sites using a deep understanding of the customer journey and data analysis. Initiate, lead, and execute digital content projects that support brand, commercial, and global campaign initiatives. Design wireframes and enhance landing page layouts based on key metrics, SEO insights, and user behavior.Manage the content strategy and calendar planning of the homepage for US and Canada sites to support global and regional. Leverage data-driven insights to improve site performance, enhance user experience, and drive conversion rates. Brief content placements for homepage, product listing pages, and landing pages. Own the production and timelines of digital content projects, collaborating with designers, copywriters, SEO experts, digital marketers, developers and global stakeholders.
Education
W. P. Carey School of Business – Arizona State University
Bachelor’s Degree, (BS) Marketing
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