Carissa Cancel

About Carissa Cancel

As a dynamic and innovative professional with over a decade of experience in the events and communications industry, I currently serve as the Conference & Logistics Manager at R&T Deposit Solutions. My role focuses on developing and executing comprehensive marketing strategies that align with company objectives, managing and optimizing multi-channel marketing campaigns, and overseeing budget allocation, including conference expenditures.I coordinate our conference calendar and manage all registration logistics, leveraging data analytics to drive informed decision-making and continuous improvement. By closely collaborating with executive leadership, I ensure our marketing efforts align with overarching business goals, implementing and managing a robust marketing technology stack, including automation platforms and CRM systems.My expertise extends to establishing and enforcing best practices for marketing operations, ensuring brand consistency across all channels and campaigns, and evaluating market trends and competitor activities to uncover growth opportunities. I am adept at analyzing marketing data—such as campaign results, conversion rates, and traffic—to shape future strategies and provide insightful reports to stakeholders, demonstrating our impact.In addition to my professional achievements, I am a published author with my poetry chapbook,\"Whispers on the Wind,\" achieving critical acclaim and ranking as a #1 best new seller in Latin America. I also founded InQueery Mag, a literary magazine recognized on NY1, reflecting my entrepreneurial spirit and commitment to fostering artistic expression.With a strong focus on conference strategy, logistics, and data-driven insights, I am dedicated to driving growth and efficiency in every project I manage, blending extensive experience with a passion for excellence.

Experience

1. Manager, Conferences & Logistics

   R&t Deposit Solutions

   Jan 2024 — Present · New York, NY, US

   Manage and allocate the marketing budget across national conferences and hosted events, ensuring efficient resource use and alignment with business priorities- Plan and execute a wide range of programs, including industry trade shows, multi-day internal trainings, and client-facing events with executive presentations and hospitality- Secure and coordinate speaking engagements to elevate company visibility and thought leadership- Maintain a comprehensive event calendar, collaborating with sales, marketing, legal, and product teams to ensure alignment and clarity- Serve as a central point of contact across departments, providing strategic guidance and maintaining consistency in messaging and execution- Produce branded multimedia content, including the Women in Leadership video series—concepting, recording, and editing to highlight internal talent and DEI initiatives- Curate experiences and content for C-level client events, including product overviews and business development sessions- Lead vendor and agency coordination to ensure high-quality, cost-effective deliverables that reflect the company’s brand and values- Support new product rollouts through event-driven campaigns and lead follow-up processes- Track and analyze event performance using CRM tools, lead capture metrics, and post-event insights to improve ROI- Standardize planning and reporting workflows to improve internal coordination and accelerate turnaround on deliverables- Stay current on event marketing best practices to continually elevate execution, efficiency, and audience impact- Manage ad-hoc marketing initiatives outside the event scope, including cross-channel campaigns, internal messaging, and content support- Oversee and mentor interns by providing training, reviewing projects, and guiding them through next steps to improve output and build core marketing skills

Education

• SUNY New Paltz

  Bachelor's Degree, Arts, Entertainment, and Media Management

  2011 — 2015

Skills

• Salesforce.com
• Marketing Event Planning
• Photography
• Powerpoint
• Microsoft Excel
• Digital Media
• Wordpress
• Microsoft Office
• Blogging
• Basic Code
• Research
• Marketing
• Html Emails
• Writing
• Customer Service
• Social Networking
• Microsoft Word
• Social Media Marketing
• Editing
• Html
• Time Management
• Digital Photography
• Photoshop
• Inventory Management
• Relationship Building
• Adobe Photoshop
• Social Media
• Public Relations
• Portrait Photography
• Public Speaking
• Hootsuite
• Sitecore
• Hubspot
• Web Content Writing
• Teamwork
• Video Editing
• Creative Writing
• Text Editing
• Film
• Facebook