Carissa Gray

About Carissa Gray

As a Master Data & Product Launch Manager at Specialized Bicycle Components for more than three years, I lead a team in executing over 100 global product launches across omnichannel digital platforms. My role emphasizes collaboration with Product Managers, Global Marketing, UX, and engineering teams to enhance web campaign strategies, optimize product positioning, and improve product data accuracy. With over six years of experience in product data management, e-commerce marketing, and merchandising, I focus on delivering impactful product experiences. Deep technical fluency in product‐data systems and architecture enables workflow simplification, stronger governance, and highly reliable PLM and PIM data. I am committed to ensuring seamless product launches, refining workflows, improving systems and business integrations and driving digital innovation to enhance product performance, user engagement and business operations.

Experience

1. Master Data & Product Launch Manager

   Specialized Bicycle Components

   Feb 2023 — Present · San Diego, CA, US

   Leading a team of 5 direct reports to execute 100+ global product launches across omnichannel digital platforms. Coordinate efforts between Product Managers and Global Marketing to enhance web campaign strategies and asset activations across PDPs and PLPs, ensuring product data accuracy and optimize product positioning to boost conversion and user engagement-Collaborate with ROI A/B testing, UX, Marketing and engineering teams to test and deliver enhanced PDP initiatives, improving product information and experience across global PDPs-Key projects/accomplishments: • Worked with Senior Engineers to architect new CMS tools, components and backend data structure to serve a new dynamic site and PDP experience for a sub-brand of Specialized. • Implemented Model size information on Apparel PDPs, • Introduced Bike Weight data onto PDPs• Integrated CMS driven PDP components• Launched new cross selling and merchandising component modals onto PDPs• Conducted a site overhaul to implement new product imagery formatting across the site-Ensure the accuracy, globalization and positioning of all product information across global PDPs.

Education

• University of San Diego

  Marketing, Business, Management, Marketing, and Related Support Services

  2013 — 2016

• Semester at Sea

  Global Comparative Education, Multicultural Education

  2016 — 2016

• Middletown High School South

  High School Diploma

  2009 — 2013

Skills

• Leadership
• Facebook
• Social Media
• Teamwork
• Photo Editing
• Microsoft Word
• Public Speaking
• Lifeguard Certified, Cpr Certified
• Cpr Certified
• Video Editing
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Time Management
• Event Planning
• Customer Service
• Social Networking
• Sales and Retail Experience
• First Aid
• Research
• Marketing