Carina Donoso

WORK HISTORY

SKILLS

ABOUT CARINA DONOSO

Carina Donoso is a highly accomplished marketing executive with extensive experience helping businesses establish their brand in the digital and physical space. Most recently serving as Vice President of Retail Experience and Incubation at WS Development since 2018, Carina has a proven track record of success in managing the build-out process, designing effective merchandising strategies, creating compelling brand stories, and delivering memorable customer experiences.With a passion for marketing and retail operations, Carina understands how to build a brand from the ground up. Her experience as a Co-Founder of The Third Piece, a knitwear brand distributed by Bergdorf Goodman and Shopbop, gives her a unique perspective on the industry. She has also held leadership, sales, and marketing roles within brands such as INTERMIX, Alex and Ani, and Saks Fifth Avenue.Carina\'s key to career success lies in her hands-on approach to training and developing high-performing teams and her ability to create a cohesive business culture where people thrive. She is committed to retail and marketing education and shares her powerful voice through various platforms, helping industry professionals understand the many opportunities and paths available in this exciting field.As an active trend forecaster, Carina has a keen eye for identifying the next big thing in the industry. She knows how to attract and retain loyal clients by creating a clear brand story and understands the massive impact this has on the business. With Carina\'s leadership and expertise, she is now poised to drive growth and success in her new SVP Brand and Marketing role at Little Words Project.