Carina Tikoyan
Account Lead Social Media Marketing Specialist @Kinship
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WORK HISTORY
Account Lead Social Media Marketing Specialist @Kinship
Led social strategy and content execution for various partners across luxury hospitality, boutique hotels, and F&B — including The St. Regis Washington D.C, Kimpton Hotel Monaco, Kimpton George, Alhambra, Ambar Chicago, The Forum Hotel, Birch & Bloom, and The Good Sport.* Produced content calendars, managed campaign planning, paid media, influencer partnerships, and community engagement across multiple brand accounts.* Oversaw creative direction and on-site production for campaign shoots, guiding pre-production concepts, visual styling, and real-time coverage.* Developed detailed monthly reports tracking key performance indicators (KPIs), campaign ROI, and engagement metrics; analyze data to optimize content and strategy. Utilized social media and brand analytics to inform marketing plans and demonstrate measurable growth across platforms.* Collaborated on luxury brand partnerships, including the St. Regis D.C. × STAUD event, facilitating social media coverage and influencer activations.* Drove cohesive storytelling and brand consistency across all channels to strengthen audience connection and overall marketing performance.
EDUCATION
George Mason University – Costello College of Business
Bachelor of Science - BS, Business Marketing and Analytics
Georgetown University
Master's degree, Integrated Marketing Communications
ABOUT CARINA TIKOYAN
Graduating in the top 10% of my class from George Mason University with a degree in…
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