Carina Rolley
Strategic Marketing & Client Services Executive, ex-R/GA
- Role
- Head of Digital Marketing at Capgemini
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Carina Rolley
Successfully lead large global teams, manage programs, and foster collaboration resulting in world-class work- Consistently deliver strong business performance at both start-up and large global companies- Enable organizations to scale through effective planning, organizational alignment, and effective program execution- Delivered impact for brands including Nike, Tiffany & Co, Equinox, L’Oréal, Avaya, Hulu, Zelle, and Pfizer- Sector Experience: Healthcare, Financial Services, TMT, and Consumer ProductsStrengths: Program management, Operational excellence, Integrated marketing, Digital innovation, C-level relationships, Creative partnerships, Profitability / P&L, Team leadership, Process/Workflow, People management
Experience
Head of Digital Marketing
Dec 2017 — Present · Los Angeles, CA, US
Oversee the digital marketing practice for the Digital Customer Experience division- Drive account planning and business development activities across multiple industry sectors- Craft solutions to address client business needs, leveraging Capgemini’s full suite of CX capabilities- Manage a CX offering portfolio, driving go-to-market strategies, launching new offerings, developing partnerships, and creating thought leadership- Lead account and project management teams in the delivery of digital marketing initiatives.
Education
Stanford University
BA, English
Skills
- Digital Strategy
- Digital Media
- Integrated Marketing
- Interactive Marketing
- Interactive Advertising
- Online Advertising
- Mobile Marketing
- Content Strategy
- Creative Strategy
- Interaction Design
- Advertising
- Creative Direction
- Digital Marketing
- User Experience
- Information Architecture
- Web Analytics
- User Interface Design
- Brand Architecture
- Relationship Marketing
- Brand Development
- New Media
- Team Leadership
- Production Planning
- Strategy
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