Carina Pray

About Carina Pray

As a Paid Social Marketer working at the heart of fashion, culture, and performance marketing, I’m passionate about shaping data driven social strategies that resonate with modern audiences by looking through both analytical and creative perspectives, and how those factors shape consumer behavior in the retail scope. I have a year of experience working as a Paid Social Associate for Hearts & Science with one of the biggest luxury American fashion brands, Coach, on their conversion and consideration campaigns on Meta, TikTok, and Pinterest. I am now continuing my social media marketing experience as a Paid Social Senior Associate for another retail account, GAP, where I will be honing in on my retail marketing experience and exploring more about ways to optimize social media marketing within American fashion brands on their Old Navy team.I also have a BA in Business of Creative Enterprises from Emerson College and have studied in Boston, Dublin, Valencia, and Stockholm throughout my academic career, in which those experiences have shaped my global perspective and interest in how culture influences consumer behavior.

Experience

1. Paid Social Senior Associate

   OMD

   Feb 2026 — Present · New York, NY, US

Education

• Berklee College of Music

  Study Abroad

• Emerson College

  Bachelor of Arts - BA, Business of Creative Enterprises

  2019 — 2023