Carina Cook
Director, Product Insights & Operations Thescore, Thescore Bet, Icasino @PENN Entertainment, Inc
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WORK HISTORY
Director, Product Insights & Operations Thescore, Thescore Bet, Icasino @PENN Entertainment, Inc
Toronto, ON, CA
Lead UX Research + Strategy, Product Analytics and Market Insights teams focused on delivering holistic insights for PENN Interactive, ESPN BET, iCasino and theScore
EDUCATION
Seneca Polytechnic
Diploma with Honours, Creative Advertising (Business stream)
York University
Hons. B.A Degree, Double Major Communications Studies and Psychology
IxDF - The Interaction Design Foundation
Certificate, User Research - Methods and Best Practices
SKILLS
ABOUT CARINA COOK
Results driven and progressive research, strategy and operations leader with a proven track record of driving impact through global programs, strategic initiatives, operational excellence, change management and cultivating cross-functional relationships. With over a decade of experience as a mixed-methods researcher, I\'m an advocate for evidence-based decision-making and specialize in designing efficient systems and implementing global programs to maximize insights, impact, and research enablement. As an empathetic leader and people manager, I am dedicated to building diverse, high-performing teams through trust and empowerment. I have a bias for action and thrive in fast-paced, ambiguous environments.What makes me different: I\'m a systems thinker who thrives at the intersection of strategy and operations, and leveraging data to inform change and action. I don\'t just manage teams—I build scalable processes, create executive visibility, and drive organizational transformation. I have experience in both corporate and agency environments across Tech, SaaS, B2C + B2B, eCommerce, Non-Profit, UXR/Consumer Insights/Market Research, Retail, CPG, and Advertising.
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