Cari Johnson

About Cari Johnson

With over 15 years of experience in digital media and integrated marketing, I help C-Level executives define and execute growth strategies in a highly competitive and dynamic marketplace. As the Principal of Red Clyde Consulting, I specialize in creating engaging and captivating customer journeys that acquire audiences and users across multiple platforms, including desktop, tablet, and mobile. Throughout my career, I have successfully led the product and revenue strategy for marquee brands such as Yahoo, Disney, Microsoft, and The WB Television Network, increasing user engagement, brand recognition, and revenue through innovative and market-focused solutions. I have also developed and managed global content partnerships, distribution channels, content syndication, video advertising, and branded content operations, collaborating with cross-functional teams and external stakeholders. I am passionate about product design, user experience, and marketing, and I strive to bridge the gap between strategy and execution.

Experience

1. Omnichannel Marketing

   Graham Automotive

   May 2023 — Present · Sioux Falls, SD, US

   Sales, Marketing, and Strategic Partnerships. Well rounded breadth of experience across digital performance management, brand development, integrated content partnerships, media management, and focus on attribution for multi-channel retail. Vertical experience in Automotive, Lifestyle, Health, Entertainment, and Food. Responsible for full GTM, Change Management, and Community Outreach.

Education

• Middlebury College

  Italian, Florence, Italy

• Northwestern University

  BS, Communications, Italian

  1982 — 1987