Carey Walley
Director of Marketing @Airstream
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WORK HISTORY
Director of Marketing @Airstream
Jackson Center, OH, US
Lead the development and execution of integrated marketing strategies that align with Airstream’s strategic vision, driving brand growth and revenue expansion through the dealer channel. Oversee a multi-channel approach—including social media, digital advertising, SEM, email marketing, merchandising, content marketing, and targeted events—to engage consumers and generate demand. By leveraging data-driven insights and innovative marketing tactics, I ensure Airstream strengthens its market leadership and drives measurable business impact.
EDUCATION
University of Notre Dame
BBA, Marketing
University of Dayton
MBA, Master in Business Administation
SKILLS
ABOUT CAREY WALLEY
Known for my transparency, business acumen, and ability to balance analytical and creative thinking, I am a dynamic, results-driven leader with extensive experience in both B2B and B2C marketing. Throughout my career, I have held executive roles across industries including Consumer Products, Building Materials, and Travel Trailers. My journey has been focused on delivering premium products to discerning consumers through complex distribution channels, with notable contributions to brands like Five Star®, TimberTech®, and Airstream®.I’m recognized for dismantling silos, enhancing customer experiences, and leading innovation in both product development and marketing. By fostering cross-functional collaboration and aligning teams with organizational goals, I’ve consistently driven top-line growth and exceeded profit targets. With a strategic vision and charismatic leadership, I’ve built a culture of high performance and creativity, ensuring that every project is impactful, fulfilling, and fun.A core passion of mine is managing and developing people, with a strong track record of building and motivating high-performing teams. I’ve had the privilege of forming key partnerships with renowned brands like Pottery Barn®, Real Simple®, REI®, Texas Instruments®, and This Old House®—further enhancing the brand reach and customer engagement.Specialties:Organizational LeadershipTeam Development & MentorshipConsumer Experience EnhancementDigital Engagement StrategyAdvertising & MerchandisingOrganizational GrowthBranding & Strategic AlliancesB2C Marketing
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