Carey Walley

About Carey Walley

Known for my transparency, business acumen, and ability to balance analytical and creative thinking, I am a dynamic, results-driven leader with extensive experience in both B2B and B2C marketing. Throughout my career, I have held executive roles across industries including Consumer Products, Building Materials, and Travel Trailers. My journey has been focused on delivering premium products to discerning consumers through complex distribution channels, with notable contributions to brands like Five Star®, TimberTech®, and Airstream®.I’m recognized for dismantling silos, enhancing customer experiences, and leading innovation in both product development and marketing. By fostering cross-functional collaboration and aligning teams with organizational goals, I’ve consistently driven top-line growth and exceeded profit targets. With a strategic vision and charismatic leadership, I’ve built a culture of high performance and creativity, ensuring that every project is impactful, fulfilling, and fun.A core passion of mine is managing and developing people, with a strong track record of building and motivating high-performing teams. I’ve had the privilege of forming key partnerships with renowned brands like Pottery Barn®, Real Simple®, REI®, Texas Instruments®, and This Old House®—further enhancing the brand reach and customer engagement.Specialties:Organizational LeadershipTeam Development & MentorshipConsumer Experience EnhancementDigital Engagement StrategyAdvertising & MerchandisingOrganizational GrowthBranding & Strategic AlliancesB2C Marketing

Experience

1. Director of Marketing

   Airstream

   Dec 2018 — Present · Jackson Center, OH, US

   Lead the development and execution of integrated marketing strategies that align with Airstream’s strategic vision, driving brand growth and revenue expansion through the dealer channel. Oversee a multi-channel approach—including social media, digital advertising, SEM, email marketing, merchandising, content marketing, and targeted events—to engage consumers and generate demand. By leveraging data-driven insights and innovative marketing tactics, I ensure Airstream strengthens its market leadership and drives measurable business impact.

Education

• University of Notre Dame

  BBA, Marketing

  1992 — 1996

• University of Dayton

  MBA, Master in Business Administation

  2000 — 2001

Skills

• Sales Management
• Website Development
• Budgets
• Product Marketing
• Social Media Marketing
• Sales
• Leadership
• Brand Development
• Marketing
• Marketing Management
• Management
• Team Building
• Product Development
• Public Relations
• Market Planning
• Team Leadership
• Marketing Research
• Product Management
• Pricing
• Marketing Strategy
• Competitive Analysis
• Selling
• Crm
• Market Research
• New Business Development
• Marketing Communications