Carey Lefkowitz

About Carey Lefkowitz

Hello.I am an experienced insights professional who has led strategic research engagements across a variety of industries, most notably in retail, digital and social media, CPG, and automotive.For the last 20 years, I have worked at Bovitz, a boutique research and strategy agency based in Los Angeles. In my role as Senior Vice President & Managing Director, I am responsible for providing strategic thought leadership and research expertise on various engagements, while also serving in an account management role for several of Bovitz’s core accounts.I value the process of thinking critically and open-mindedly about challenging business problems. I also believe that research efforts must be solution-oriented to be successful, which is why we seek to immerse ourselves in our clients’ businesses as part of our approach.More than anything, I am certain that the best business decisions are the ones that place people at the forefront, which is why I’ve made it my professional mission to help amplify people’s voices in the most honest, empathetic way.If this sounds like something you’re interested in, let’s connect and work together soon!

Experience

1. Senior Vice President & Managing Director

   Bovitz, Inc

   Dec 2004 — Present · Los Angeles, CA, US

   As a senior-level researcher and leader at Bovitz, I provide strategic research consulting services to leading companies in retail, entertainment/media, CPG, and more.Oversee a team of six researchers, with primary day-to-day roles being thought leadership and translating data into actionable insights and recommendations for our clients, while ensuring that consumers are at the forefront of all key decisions. Also lead the research design/proposal development for new business opportunities.In my two decades at Bovitz, have worked across numerous industries and in all sorts of client environments, from hands-on/collaborative to skeptical/guarded. I am an expert and believer in the power of consumer voices and have helped brands navigate the challenges that come with becoming people-first enterprises.Key clients I have supported in my time at Bovitz include:• Retail - Target, Best Buy, CVS/pharmacy, REI, Bealls• Entertainment/Media – Disney, NBCUniversal, Warner Bros. Discovery, Netflix, Twitter• CPG – Mars, General Mills, Nestle, Beyond Meat• Other – 3M, CITGO, Compassion International, Coty, Dunkin’, Fiskars, NBA, Noom, Papa John’sSpecific expertise areas include market assessment and segmentation, product development and optimization, advertising and communication, customer loyalty, and brand strategy.Based remotely in Seattle (company offices in Los Angeles, New York, and New Orleans)Previous positions:• Senior Research Manager (20••••07)• Research Director (20••••09)• Senior Research Director (20••••10)• Vice President (20••••14)

Education

• Carnegie Mellon University

  BS

  1996 — 2000

Skills

• Focus Groups
• Questionnaire Design
• Brand Equity
• Consumer Behaviour
• Consumer Insight
• Analytics
• Qualitative Research
• Quantitative Research
• Marketing Research
• Ethnography
• Primary Research
• Market Research
• Strategy
• Marketing Strategy
• Advertising Research
• Brand Architecture
• Strategic Planning
• Survey Design
• Pricing
• Segmentation
• Brand Loyalty
• Consulting
• Customer Insight
• Online Research