Carey Baker

About Carey Baker

Carey serves as the VP of People Technology and Brand and oversees Human Resources, Marketing, and Technology Management (via the company’s managed service provider), and helps lead strategic initiatives that connect people, culture, technology, and brand under a unified vision for growth and excellence. People & Culture: Lead the overall people strategy, including all recruitment and terminations, onboarding, retention, and engagement. Oversee performance management, feedback processes, and career development programs. Maintain and update HR policies, the employee handbook, and compliance with labor laws. Partner with leadership to enhance organizational structure, succession planning, and leadership capacity. Employee Benefits, Payroll, and HR Administration :Manage all employee benefits programs, including health insurance, and other company-sponsored offerings. Training & Development: Identify skill and development needs across departments. Develop and manage training programs that support professional growth and operational excellence. Maintain and evolve Standard Operating Procedures (SOPs) for all roles to support learning consistency and role clarity. Technology Strategy & Digital Enablement: Oversee the company’s Managed Service Provider (MSP) relationship — ensuring systems, infrastructure, and cybersecurity meet business needs. Lead exploration and implementation of AI initiatives, identifying how automation, data, and emerging technologies can improve business operations and decision-making. Brand & Marketing: Oversee company-wide marketing, communications, and brand initiatives to ensure consistency and alignment with company values and goals. Partner with internal teams to ensure the company culture and employee experience reflect the external brand. Leadership & Collaboration: Serve as a trusted advisor to the CEO and executive team on culture, technology, and brand alignment. Ensure collaboration across all departments to align people, process, and brand initiatives for maximum impact.Carey sold ProRecruiters in June of 2021 to the ARRAY corporation. Since selling the company, Carey has performed business consulting for a myriad of Oklahoma based companies. The industries vary but the services encompass client relations management, management consulting, traction implementation, marketing services, and human capital services. Carey is a business expert in Accounting, Marketing, Business Development, Administrative/Clerical, Fundraising, Sales, Human Resources, Coaching/Training, and Executive work.

Experience

1. Vice President People Technology and Brand

   Rupe Companies

   Oct 2025 — Present · Tulsa, OK, US

   Lead the overall people strategy, including all recruitment and terminations, onboarding, retention, and engagement. Oversee performance management, feedback processes, and career development programs. Maintain and update HR policies, the employee handbook, and compliance with labor laws. Partner with leadership to enhance organizational structure, succession planning, and leadership capacity. Manage all employee benefits programs, including health insurance, and other company-sponsored offerings. Oversee and ensure accuracy of bi-weekly payroll processing, coordinating with accounting and external vendors as needed. Maintain compliance with federal, state, and local employment and tax regulations. Serve as a primary point of contact for employee questions regarding benefits, payroll, and HR administration. Monitor and evaluate benefit programs to ensure competitiveness and cost-effectiveness. Oversee the company’s (MSP) relationship — ensuring systems, infrastructure, and cybersecurity meet business needs. Act as the strategic technology liaison, not as direct help desk support, but as the executive responsible for ensuring technology enables productivity, collaboration, and security. Evaluate and implement technology tools that enhance HR, marketing, and operational efficiency. Lead exploration and implementation of AI initiatives, identifying how automation, data, and emerging technologies can improve business operations and decision-making. Oversee company-wide marketing, communications, and brand initiatives to ensure consistency and alignment with company values and goals. Strengthen Rupe Companies’ market and community presence through digital marketing, storytelling, and public relations through a managed 3rd party vendor. Partner with internal teams to ensure the company culture and employee experience reflect the external brand. Lead initiatives to promote brand awareness, employer branding, and engagement with clients, partners, and the community.

Education

• Cascia Hall

  High School diploma, High School/Secondary Diplomas and Certificates

  1990 — 1991

• Vanderbilt University

  BS, English and Cognitive Studies

  1991 — 1995

• Vanderbilt University

  Bachelor of Science - BS, Cognitive Science, Statistics and English

Skills

• Temporary Staffing
• B2b Marketing
• Leadership
• Employee Benefits
• Marketing Communications
• Facebook
• Sales Operations
• Engineering
• Networking
• Customer Service
• Nonprofits
• Strategy
• Microsoft Excel
• Competitive Analysis
• Business Planning
• Budgets
• Sales Process
• Community Outreach
• Performance Management
• Crm
• Staffing Services
• Human Resources
• Program Management
• Public Relations
• Social Media
• Media Relations
• Business Strategy
• Onboarding
• Social Media Marketing
• Accounting
• Temporary Placement
• Management
• Team Building
• Negotiation
• Fundraising
• Marketing Strategy
• Time Management
• Entrepreneurship
• Sales
• Policy