Carey Plunkett
Consumer Insights Strategist | Transforming Data into Growth | CPG • DTC | AI-Enhanced Research
- Role
- Consumer Insights Strategist at Enlight Insights
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Carey Plunkett
Consumer insights leader who transforms data into growth strategies for brands ranging…
Experience
Consumer Insights Strategist
Jan 2023 — Present · Bend, OR, US
Empowering brand leaders with actionable consumer insights to make decisions that propel their brands forward- Connect your ideas to your consumers to ensure successful market fit and execution- Frame up opportunities - Understand consumer and competitive market dynamics- Track consumer perceptions- Understand what went wrong and how to fix it for next time
Education
University of Wisconsin-Madison
BS
California State University, Long Beach
MA
Skills
- Customer Insight
- Consumer Behaviour
- Shopper Marketing
- Ethnography
- Toys
- Focus Groups
- Market Research
- Qualitative Research
- Business Insights
- Brand Equity
- Quantitative Research
- Consumer Products
- User Experience
- Marketing Strategy
- Product Development
- Visual Storytelling
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