Caresse Bucchan
- Role
- Marketing Director - Global Technology Sales at Gartner
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Caresse Bucchan
Dynamic, diligent, and results-oriented marketing leader with 15+ years of B2B experience…
Experience
Marketing Director - Global Technology Sales
Jul 2021 — Present
Create strategy, messaging, and promotional plans to drive lead generation through management of regional budgets - Build and execute integrated global account-based and vertical-based marketing campaigns to achieve marketing goals and revenue targets for public sector, and global enterprise companies ($30+ billion annual revenue)- Manage centers of excellence to deliver on plans, execution, and measurements of success to support public sector government - department of defense, state and local government - Drive Marketing Qualified Leads (MQLs) to increase sales-qualified opportunity conversation and direct order growth - Own commercial content development through partnership with the Sales Enablement Team - Manage marketing plans for the software engineering leader (SWEL) role and product launch in close alignment with R&A to support growth in key marketing segments - Implement “test and optimize” practices to measure effectiveness of campaigns with focus on ROI justifications - Manage and mentor direct reports
Education
University of Evansville
Bachelor of Arts, International Studies
2005 — 2009
University of Evansville
Bachelor of Science, Psychology
2005 — 2009
Harlaxton College
Study Abroad Semester, International Studies
2007 — 2007
The University of Waikato
Master's Degree, International Relations and Security Studies; Rotary Ambassadorial Scholar
2011 — 2012
Skills
- Hubspot
- Leadership
- Social Networking
- Non-Profits
- Higher Education
- Social Media Marketing
- Analytics
- Strategic Planning
- Product Marketing
- Marketing Communications
- Organizational Development
- Business Analysis
- Project Planning
- E-Learning
- Event Planning
- Public Speaking
- Fundraising
- Marketing Strategy
- Sales Operations
- Program Development
- International Development
- Team Building
- Leadership Development
- Customer Service
- Research
- Social Media
- Editing
- Microsoft Office
- Account Management
- Nonprofits
- Staff Development
- Recruiting
- Training
- Sales
- Marketing
- Public Relations
- Grant Writing
- Management
- Team Leadership
- Budgets
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