Caren Read
Fortune 100 Company Corporate Marketing Communications Manager
- Role
- Corporate Marketing Communications Manager at Publix Super Markets
- Location
- Lakeland, FL, US
- LinkedIn followers
- 500 followers
About Caren Read
Innovative and strategic marketer with proven leadership skills leading to elevatated brand awareness, improved brand loyalty and increased sales.Brand Ambassador known for an ability to develop strategic partnerships that lead to trusted partner status.Broad-based experience in both client-side and agency roles.Deep knowledge of marketing analytics and consumer behavior resulting in more targeted campaigns, effective use of marketing budgets and improved ROI.Servant leader committed to employee development, coaching, mentoring and team success.SKILLS• Brand Building and Integration• Project Management• Marketing Strategy/Strategic Planning• Sponsorship Negotiations • Special Event Management• Digital/Social Media • Media Planning and Analysis • Corporate Communications/Spokesperson• Market Activation • Market Research/Competitive Analysis• Multi-Unit Franchise Management
Experience
Corporate Marketing Communications Manager
Aug 2021 — Present · Lakeland, FL, US
Develop and direct marketing communication campaigns to leverage corporate and multi-divisional strategies. Write marketing strategy briefs for customer directed campaigns. Lead channel execution of strategic corporate marketing campaigns. Manage corporate and multi-divisional marketing sponsorship programs.
Education
University of Florida
Graduate Studies in Advertising
Florida Southern College
BA, Marketing/International Management
Skills
- Project Management
- Media Buying
- Brand Development
- Integrated Marketing
- Negotiation
- Marketing Management
- Sales
- Email Marketing
- Advertising
- Research
- Marketing
- Market Planning
- Income Statement
- Leadership
- Brand Awareness
- Social Media Marketing
- Strategic Planning
- Franchising
- Product Development
- Sports
- Start-Ups
- Time Management
- Digital Marketing
- Media Planning
- Human Resources
- Program Management
- Strategy
- Direct Marketing
- Social Media
- Sports Marketing
- Public Relations
- P&L Management
- Customer Relationship Management (Crm)
- Brand Management
- Cross-Functional Team Leadership
- Crm
- Marketing Strategy
- Budgeting
- Teamwork
- Sponsorship
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.