Caren Kovner Chacko
Senior Vice President, Brand Management
- Role
- Senior Vice President, Brand Management at Creative Artists Agency
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caren Kovner Chacko
Over 25 experience in strategic brand extensions, new business, partnership development, and client management. As SVP, Brand Management at Beanstalk my role is to oversee Beanstalk\'s New York Brand Teams which consists of four business units. Each business unit is responsible for multiple Beanstalk clients including Stanley Black & Decker (Stanley, Black+Decker, DeWalt, Craftsman, etc.), Diageo (Guinness, Bailey’s, Captain Morgan, Crown Royal, Johnny Walker, etc.), U.S. Army, The Ohio State University, and Skullcandy, amongst others. Responsible for supervising the brand team’s activities in the areas of client service, licensee management, sales, product approvals, and brand strategy. Management of the brand team\'s staffing needs for new clients and works closely with the new business development team throughout the process. Oversite of Beanstalk’s North America Manufacturing Representation practice area where we represent manufacturers seeking clients outside of our portfolio of clients.
Experience
Senior Vice President, Brand Management
Feb 2026 — Present
Education
Babson College
Senior Managment Graduate Program (SMP), Senior Management Program
2018 — 2019
State University of New York Cortland
Bachelor of Arts - BA
1991 — 1994
Skills
- Market Planning
- Marketing Research
- Sponsorship
- Advertising
- Brand Management
- Product Marketing
- Sales Presentations
- Merchandising
- Brand Awareness
- Marketing Strategy
- Marketing Communications
- Mergers & Acquisitions
- Corporate Branding
- Competitive Analysis
- Contract Negotiation
- Relationship Development
- Licensing Negotiations
- New Business Development
- Brand Architecture
- Online Advertising
- Strategic Partnerships
- Negotiation
- Marketing Management
- Trade Shows
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Product Development
- Digital Strategy
- Business Relationship Management
- Brand Licensing
- Digital Media
- Sales
- Strategy
- Marketing
- Online Marketing
- Relationship Cultivation
- Excel
- Licensing
- Sales Management
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