Caren York
Head of Wells Fargo Rewards Customer Experience
- Role
- Product Management - Executive Director at Wells Fargo
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Caren York
Results-driven leader with over 20 years of experience driving innovation and growth in the consumer lending industry. Proven experience in developing and launching customer-centric products, optimizing digital platforms, and leading cross-functional teams to exceed performance goals. Adept at leveraging data for insights to inform strategy, enhance customer experiences, and deliver measurable business impact. A collaborative and forward-thinking professional with a track record of solving complex problems, scaling solutions, and ensuring compliance in a highly regulated environment.
Experience
Product Management - Executive Director
Oct 2023 — Present · Des Moines, IA, US
Product Area Owner accountable for Digital Credit Card Rewards vision and strategy with a focus on creating personalized and frictionless interactions. • Established product vision, strategy, objectives, and strategic roadmap, gaining stakeholder alignment, and securing $1.7MM in annual funding.• Conducted primary research to design improved online banking entry points, resulting in +27% success rate and 3.7 seconds faster than current experience. • Directed cross-functional teams across product, design, and technology to deliver a modern digital experience on Wells Fargo native app, reducing annual third-party costs by $2.2MM and mitigating high risks. • Led a leadership team through a 7-month Risk & Control Self-Assessment (RCSA), creating 200+ controls to mitigate 24 customer, reputation, and regulatory risks, culminating in a Review & Challenge Board “Pass”.
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