Caren Roberson
Chairperson of Public Relations and Marketing Committee @Special Olympics Southern California
Signup · Get unlimited contacts
WORK HISTORY
Chairperson of Public Relations and Marketing Committee @Special Olympics Southern California
Long Beach, CA, US
Chair a committee of Public Relations and Marketing executives representing multiple industries focused on educating the community and engaging athletes, employees, volunteers, and sponsors.• Utilize social media and media to increase mission and event awareness: Introducing new athlete-led series of articles for SOSC blog; Identifying stories across Unified Sports, competition, athlete wellness, and leadership programs; producing athlete and volunteer-based videos.• Develop a message house of talking points to help ensure consistent messaging across employees, board members, volunteers, and sponsors. • Develop new 50th anniversary fundraising events and partner opportunities. Developing Rafer Johnson legacy celebration plan. • Collaborate with the Athlete Leadership Program Council to develop speaking opportunities for athlete Global Messengers. Creating leadership development opportunities and generating community awareness.
EDUCATION
University of Kentucky
BA Communications
SKILLS
ABOUT CAREN ROBERSON
Proven leader blending expertise in communications, marketing, research, and employee engagement to create successful integrated campaigns and powerful communication strategies. Expertise includes strategic planning, executive/internal/external communications, branding, change and crisis management, B2B/B2C marketing communications, and communication effectiveness research. Leadership style is collaborative, results oriented, with emphasis on team member engagement and development. Deeply committed to giving back to the community through professional work connections and active volunteerism and leadership. Strategic Planning | Internal and Executive Communications | Media Relations | Brand Management |Marketing | Research | Crisis and Change Management | Social Media | Stakeholder Engagement | Research | Project Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.