Carel Stuurman
Head of Crm @Oceansapart
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WORK HISTORY
Head of Crm @Oceansapart
Berlin, DE
Customer first: Drive company-wide customer experience execution by identifying relevant touchpoints and journeys to meet customer needs and exceed customer expectations. • Define and execute global B2C CRM strategy to drive customer lifetime value and establish state-of-the-art lifecycle management focused on content, automation, segmentation, and personalization. • Forecast and meet monthly performance metrics. Initiate ad hoc campaigns as needed and strive to maintain a healthy customer database. • Build, coach and develop a 5-person passionate CRM team with great knowledge and a willingness to grow. • Collaborate with Product, Brand, Tech, Business Intelligence, Customer Service and Country Management for a great holistic customer experience. • Orchestrate powerful communication channels such as email newsletters, auto-flows, direct mailings, SMS and social media to drive profitability and growth. • Define and extend the CRM omni-channel tool infrastructure and steering implementation. • Ensure premium IP reputation and email deliverability for smooth email communication. Directly to the customer\'s inbox, avoiding spam and minimising unsubscribes and bounces.
EDUCATION
Technische Universität Berlin
Graduate Engineer, Aerospace
ALH, Haan (berufsbegleitend)
Certified Psychological Adviser
Institute for Science and Technology, Koblenz
Sales Engineer, Marketing, Vertrieb, BWL, VWL, Recht
ABOUT CAREL STUURMAN
Resilient international marketing professional with a proven track record of delivering strong results and quickly adapting to changing market demands and business conditions. • Customer first: Deep knowledge of customer segmentation standards, customer journey, development of persuasive business cases for successful campaign sizing and lifecycle management for long-lasting and highly profitable customer relationship. • International and multi-cultural networking background building and leading teams, strong ability to reduce complexity and get straight to the point. Willing to travel extensively for business.
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