Cara Woodland
Director of User Experience Research @eMoney Advisor
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WORK HISTORY
Director of User Experience Research @eMoney Advisor
Create and implement the vision to scale the adoption of experience research across the organization enabled through processes, tools, metrics and the democratization of research. • Lead the creation, use and evolution of journey maps as a strategic tool for building an understanding of users and their needs across the entire customer lifecycle. • Design and lead activation sessions with cross-functional teams to create a prioritized portfolio of concepts to impact key pain points within the customer journey or product experience. • Lead and mentor a team of high-performing experience researchers, who proactively partner with cross-functional teams to align research to product strategy and enable the organization to make more customer-centric decisions around the product and customer experiences.
EDUCATION
Virginia Tech - Pamplin College of Business
Bachelor of Science, Marketing
ABOUT CARA WOODLAND
Strategic research executive with 15+ years of establishing and leading market research…
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