Cara Whitley
Senior Media & eCommerce Leader | CPG Growth | Amazon Ads & RMNs (Walmart Connect, Instacart) | $50MM+ Media Ownership | Team Builder | Full‑Funnel + Measurement
- Role
- Sr Manager, Ecommerce Media at Spectrum Brands, Inc
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Cara Whitley
Media and eCommerce leader with 12+ years driving enterprise‑scale growth for global CPG brands. I connect media investment to business outcomes- building the teams, tooling, and full‑funnel programs that grow revenue, improve efficiency, and earn executive trust.I currently own strategy, execution, and measurement for a large, multi‑brand portfolio across 10+ platforms. I’ve led $50MM+ in annual retail media investment and built high‑performing teams while partnering with sales, brand, insights, finance, and retailers to move from search‑only to full‑funnel RMN maturity (onsite/offsite display, CTV/STV, programmatic via Amazon DSP & The Trade Desk).Select outcomes:• Sales recovery for a flagship brand post‑recall (Similac)• $10MM incremental funding to expand Pedialyte into adult occasions, driving 68% new brand usage• $800K agency cost savings to upgrade talent & analytics• $500K SaaS savings via new Pacvue partnership; embedded AI tools to accelerate insights and reduce manual analysis• Recognized as Rising Star MVP (FY24) plus Performance & Innovation MVP (FY25)• Conference speaker: CRC eCommerce Summit—budget allocation & ownership in retail mediaPlatforms & channels: Amazon Ads & DSP, Walmart Connect, Instacart, Roundel, Home Depot/Orange Apron, Lowe’s One Roof (LORMIN), Chewy; The Trade Desk, CTV/OTT, social (Meta/TikTok), search (Google), audio, DOOH.Core strengths: Media strategy, measurement & incrementality, eCommerce growth, omnichannel planning, partner/JBP management, cross‑functional leadership, AI‑assisted optimization, persuasive executive storytelling.
Experience
Sr Manager, Ecommerce Media
Jun 2024 — Present
Education
University of Kentucky
Bachelor of Business Administration (BBA), Marketing
2010 — 2014
Bishop Watterson High School
H.S. Diploma
2006 — 2010
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