Cara Jarrett
Results-Driven Marketing Leader | Harvard Alum | Powered by Purpose
- Role
- Marketing Director at Hypothesis
- Location
- Canton, MA, US
- LinkedIn followers
- 500 followers
About Cara Jarrett
I\'m a strategic marketing leader with over 15+ years of experience in demand generation…
Experience
Marketing Director
Nov 2022 — Present
Revamped marketing strategy by spearheading a dynamic team of marketers within a leading EdTech SaaS company. Steered comprehensive B2B marketing endeavors with a particular emphasis on strategic penetration into the Education sector. Orchestrated comprehensive marketing initiatives across the spectrum, encompassing customer lifecycle management, lead generation, content marketing, sales enablement, branding, SEO, website enhancements, email campaigns, as well as event and conference marketing.• Accomplished successful overhaul of the company\'s website resulting in a notable 110% increase in form fills and 16% increase in engagement with content.• Surpassed annual lead target by an impressive margin of over 200%, a testament to strategic planning and execution.• Revamped conference strategy resulting in thousands of new leads within the inaugural year, significantly bolstering new business acquisition.• Integrated automated email campaigns and ensured seamless movement of leads through sales funnel, elevating efficiency of customer lifecycle journey.• Orchestrated PR endeavors, notably a press release that achieved extensive coverage across 300 reputable publications.• Developed impactful case studies and content conveying the value and effectiveness of the product.• Served as driving force behind all-encompassing marketing activities within organization, underpinning company\'s sustained growth and prominence in the EdTech landscape.
Education
Endicott College
Bachelor of Science (B.S.), Hospitality Administration/Management
2008 — 2012
Harvard Extension School
Masters of Liberal Arts, Management
2018 — 2020
Harvard Extension School
Graduate Certificate of Strategic Management
2018 — 2019
Harvard Extension School
Graduate Certificate of Marketing Management and Digital Strategy
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