Cara Meiselman

About Cara Meiselman

Marketing leader with 15+ years of experience working at high growth startups. I come with a strong background in leading strategy across a variety of marketing channels with the goal of leveraging data to make informed decisions and driving impact for the business. I\'m a frequent speaker at conferences including INBOUND, Social Media Week and WOMM-U and have featured blog posts on sites such as Mashable, Inc. and Forbes. Specialties include:* Brand Marketing* Marketing Leadership & Management* Social Media Marketing* SEO & Content Marketing* Email Marketing & CRM* Branding, Voice, & Creative* Events & Activations* Influencers, Ambassadors, & Community Marketing* Lifecycle & Retention Marketing* Integrated Marketing & Multi-Channel Campaigns* Brand Partnerships* PR & Communications* Product Marketing* Customer Insights

Experience

1. Content Director

   Grow Therapy

   Aug 2025 — Present · New York, NY, US

   Drive the strategic vision for content across SEO, conversion funnels, and brand authority, leading all owned channels—including website, social, and newsletters—to deliver exceptional user experiences and measurable engagement growth. Oversee and empower content contractors while partnering with internal growth teams to produce scalable, high-impact content that advances payor, provider, and affiliate objectives. Leverage analytics and SEO insights to shape a data-informed content roadmap that expands qualified organic and LLM traffic, optimizes conversion performance, and strengthens brand equity.

Education

• University at Albany

  BA, Communication

• St. John's University

  JD, Law

• University at Albany

  MA, Organizational Communication