Cara McDonald

About Cara McDonald

I started Content Matterz because I wanted to build a business that works together to put…

Experience

1. CEO Founder

   Content Matterz

   May 2015 — Present · Bellevue, WA, US

   Content Matterz helps B2B SaaS companies drive revenue by advancing prospects through the buyer’s journey with effective, targeted marketing strategies and content. Our deep understanding of the marketing and sales relationship, paired with decades of experience, allows us to build long-term partnerships with each client.As a women-owned and led agency that obsesses over creativity and results, we do everything possible to make our clients’ marketing operations run smoother by working seamlessly as an extension of their team. Since 2015, we have produced thousands of impactful pieces for clients like Outreach, Human Interest, 98point6, SAP Concur, PayScale and more.

Education

• University of Massachusetts Amherst

  Master

• University of Oregon

  Bachelor of Arts

Skills

• Project Management
• Salesforce.com
• Leadership
• Saas
• Program Management
• Strategic Partnerships
• Email Marketing
• Demand Generation
• Enterprise Software
• Account Management
• Product Launch
• Strategy
• Messaging
• Global Branding
• Management
• Eloqua
• Marketing
• Sem
• Product Launches
• Software as a Service (Saas)
• Marketing Automation
• Solution Selling
• Search Engine Marketing (Sem)
• Product Marketing
• Lead Generation
• Budgets
• Sales Process
• Budget Management
• Analytics
• Internal Communications
• Customer Relationship Management (Crm)
• Marketing Strategy
• B2b Marketing
• Integrated Marketing
• Crm