Cara McDonald

About Cara McDonald

Former agency copywriter turned freelancer. I specialize in digital content across technology, healthcare, and education.I’m quick to learn brand voice, internal processes, and team dynamics, allowing me to step in seamlessly and deliver work with minimal hand-holding. The goal is simple: when an assignment comes up, clients can confidently say, “Cara’s got it.”When I’m not writing, I’m creating art out of trash. I\'m passionate about finding and refinishing old and forgotten furniture and sharing the process online at @upcyclerevivalco.

Experience

1. Marketing Specialist

   Lotus Bloom Psychology

   Sep 2025 — Present · Lombard, IL, US

   I manage marketing and community outreach for Lotus Bloom Psychology, a private practice specializing in ADHD, autism, and family-centered mental health care. My role focuses on clear, ethical, and accessible communication that helps individuals and families understand their options and take the next step toward care.I oversee website content, SEO-driven blog strategy, social media, email communications, and local marketing initiatives, with an emphasis on improving visibility, engagement, and booking conversion. I also support event marketing and partnerships that connect the practice with the local community.

Education

• Baker University

  Bachelor of Arts, Creative Writing, Marketing

  2005 — 2009

Skills

• Social Media
• Copywriting
• Social Networking
• Social Media Marketing
• Marketing Communications
• Facebook
• Online Marketing
• Adobe Creative Suite
• Marketing Strategy
• Wordpress
• Newsletters
• Editing