Cara M Bonilla

About Cara M Bonilla

storyteller and creative visionary who helps high-profile Fortune 500s innovate their brands. Defines and guides voice and vision from concept to execution and everything in between. Motivating team leader who guides via collaboration, inclusivity, and a touch of humor. Named 2016 WWD 50 Beauty Executives Under 40. HIGHLIGHTS:OWLET I redefined and evolved the Owlet brand voice and vision within a fast-paced tech Rebuilt a fresh creative team of 10 composed of freelancers and in-house creatives. • Art Directed digital touch points for campaigns for product launches domestically and globally including emails, organic social, web, paid social videos and packaging.• Created Owlet\'s first national tv ads, quickly and within a very tight budget.• Updated library of lifestyle imagery, bringing to life a baby monitor with relatable, aspirational photography.ULTA BEAUTY My creative vision transformed Ulta Beauty\'s branding from a promotional based to a beloved lifestyle company connecting over 32 million loyalty members to the Led a team of 20 creatives overseeing the look, tone and verbiage of all creative assets including photography and video.• Produced photoshoots and was point of contact for scouting, casting, contracts, timelines, art direction, photo selection and retouching.• Defined design approach for in-store signage and decor, mailers, email, web, social and out-of-home assets including grand openings, window display and events.• Managed 2.5-million-dollars annually for photoshoots, while curating crews both internally and externally.• Spearheaded a state-of-the-art internal photo studio to support print and digital, eliminating external agency costs.LAND OF NOD I was a key creative in the company’s rebrand transforming photography and elevating the design aesthetic. Provided interior design solutions and product pairings for playrooms, bedrooms and nurseries.• Conceptualized, produced and Art Directed on set lifestyle and tabletop photography.• Designed and created printed catalog from conception to print.COMPETENCIES: Creative Strategy | Print | Digital Marketing | Creative Leadership | Branding | Photoshoots | Social Media | Video | Visuals | Storytelling | Advertising | Graphic Design | Adobe Creative Suite | Packaging | Marketing | Art Direction | Typography | Production | Google Suite | Slack | Copywriting | Retail | Concepts | Presentations | Illustration | Microsoft Office | Budgets | Mentoring | Problem Solving

Experience

1. Creative Director

   Vetnique

   Jun 2024 — Present · Naperville, IL, US

Education

• Ball State University

  BFA, Graphic Design

Skills

• Creative Direction
• Graphic Design
• Art Direction
• Catalogs
• Illustrator
• Quarkxpress
• Adobe Creative Suite
• Concept Development
• Adobe Acrobat
• Advertising
• Indesign
• Art
• Graphics
• Brochures
• Packaging
• Marketing
• Typography
• Logo Design
• Image Manipulation
• Branding
• Photo Shoots
• Page Layout
• Visual Communication