Cara Lee
eCommerce Digital Marketing | Merchandising & Product Discovery | Data-Driven Growth | Customer Engagement
- Role
- Site Marketing Manager, Fashion & Fitness at Amazon
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Cara Lee
With over 9 years of experience, I specialize in transforming fashion eCommerce and retail through data-driven growth. At Amazon, I architect high-impact merchandising and marketing strategies and on-site campaigns that drive customer engagement and sales. My approach combines analytical precision with a creative vision to excel in fast-paced environments, managing cross-functional projects and delivering measurable business outcomes.Let\'s connect!
Experience
Site Marketing Manager, Fashion & Fitness
Mar 2025 — Present
I drive innovative site merchandising and data-driven marketing campaigns to maximize customer engagement and business growth across 16 categories. I manage end-to-end campaigns, overseeing creative development, real-time merchandising, performance analytics, and sales optimization while collaborating with cross-functional partners across softlines and hardlines. Notable achievements include leading marketing and merchandising for Prime Day deals with brands such as Apple, Nike, and Coach, delivering 260% YoY traffic growth and $2B in event revenue.Internal Clients: Prime Video, Amazon Live, Shop the Show, Licensed Sports, Shopbop, Zappos, Luxury Stores, Saks, Amazon Lens, Vendor Managers and Category Managers for Tier 1/Tier 2 brands
Education
University of South Carolina
Bachelor of Science (B.S.), Retailing
2012 — 2015
University of Melbourne
International Business and Marketing
Skills
- Fashion
- Research
- Personal Styling
- Marketing
- Visual Merchandising
- Inventory Analysis
- Management
- Merchandising
- Social Networking
- Social Media Marketing
- Customer Service
- Teamwork
- Retail
- Account Management
- Image Consulting
- Styling
- Social Media
- Fashion Buying
- Inventory Planning
- Human Resources
- Sales Strategy
- Visual Styling
- Trend Forecasting
- Leadership
- Time Management
- Visual Design
- Retail Buying
- Microsoft Word
- Microsoft Office
- Sales
- Marketing Strategy
- Personal Branding
- Mannequin Styling
- Retail Sales
- Powerpoint
- Microsoft Excel
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