Cara Carter Jurkowski
Employee Communications Strategist | Turning Broken Programs into High-Performing Ones | Creator of the Jurkowski Fulfillment Model
- Role
- Internal and External Communications at Verizon
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Cara Carter Jurkowski
I fix broken employee communications programs. And I make good ones great.After 25+ years building and transforming internal communications at Fortune 500 companies — Verizon, Frontier Communications, Capital One — I\'ve learned that the real problem isn\'t that employees don\'t read. It\'s that most internal communications aren\'t worth reading. Text-heavy noise. Generic announcements. Content that talks at people instead of with them.My answer to that is the Jurkowski Fulfillment Model (JFM) — a proprietary framework I developed during one of the most turbulent periods in modern corporate history: three CEO changes, bankruptcy, a major spinoff, union actions, and COVID-19, all at Frontier Communications. The JFM reframes the goal of internal comms away from \"engagement\" and toward what actually moves people: fulfillment, purpose, and meaning. When you meet those needs, engagement follows naturally.The results tend to be measurable:→ ~60% newsletter open rates for audiences of employees→ 92% platform adoption in 90 days on a Yammer rollout that saved $800K→ 7X DEI audience growth, correlated with an 11-point survey improvement→ ADKAR-based change communications for a $1.35B asset sale and a 10M-location fiber buildI bring strategic vision and hands-on execution — I\'ve built intranet platforms solo, written 75-page crisis handbooks, launched newsletters, designed visual campaigns, and stood up entire communications programs from scratch.Currently contracting with Verizon while open to new opportunities in employee communications, change communications, and internal content strategy. Remote. Available now.Let\'s connect — c••••••••@gmail.com
Experience
Internal and External Communications
Oct 2023 — Present · Plano, TX, US
Education
The University of Texas at Dallas
Bachelor of Arts, Literary Studies
Skills
- Telecommunications
- Leadership
- Marketing Communications
- Communications Planning
- Process Improvement
- Corporate Communications
- Marketing
- Content Development
- Cross-Functional Team Leadership
- Project Management
- Program Management
- Strategic Communications
- Strategy
- Messaging
- Vendor Management
- Business Process Improvement
- Communication Training
- Reputation Management
- Press Releases
- Technical Writing
- Management
- Internal Communications
- Media Relations
- Call Centers
- Content Management
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