Cara Hotz

About Cara Hotz

Making the Complex Meaningful Through DesignMy work is grounded in strategic design thinking—translating complexity into clarity and creating experiences that help people connect with purpose, navigate with confidence, and move toward what’s possible.I bring an ability to see the big picture while driving execution—bridging vision and detail to help mission-based organizations make their impact visible, memorable, and lasting.As a creative leader, I build and empower high-performing teams, cultivating a culture of growth, excellence, and shared vision. I thrive in environments where strategy and creativity intersect—where design is more than aesthetics, and where every touchpoint is an opportunity to punctuate our mission, message, and meaning.I lead teams across internal and external partnerships to deliver high-impact communications across digital, print, and built environments. My experience spans brand strategy, internal and external communications, digital media, video, event experiences, and more—for organizations ranging from start-ups to national laboratories to global enterprises.

Experience

1. Head of Creative Design

   Argonne National Laboratory

   Oct 2018 — Present · Lemont, IL, US

   As Head of Creative Design at one of the nation’s leading science and technology labs, I guide the creative vision and execution of Argonne’s brand experience across digital, print, environmental, and experiential touchpoints. I lead a talented team of designers and art directors, cultivating a culture of collaboration and creative rigor.A believer in design as a strategic asset, I’m focused on driving innovation, mentoring emerging leaders, and positioning Argonne as a forward-looking S&T partner. Whether refining brand systems or using design to support strategic priorities, I view creative leadership as a catalyst for meaningful, institution-wide progress.My role sits at the intersection of strategy and storytelling. I work closely with executive leaders, scientists, communicators, and operational partners to shape how Argonne presents itself to the world—whether through high-impact events, campaigns, or institutional initiatives. I bring a systems-thinking approach to brand development to ensure each experience reflects the Lab’s values, advances its mission, and enhances its reputation.

Education

• North Carolina State University

  Magna Cum Laude Bachelor of Environmental Design, Graphic Design

• Harvard Business School Online

  Other: Certificate in Dynamic Teaming

  2025