Cara Caraffa
- Role
- Sr Integrated Marketing Manager at T-Mobile
- Location
- Glendale, CA, US
- LinkedIn followers
- 500 followers
About Cara Caraffa
I\'m an MBA Marketing Professional experienced with 16+ yrs B2C experience in devising…
Experience
Sr Integrated Marketing Manager
Apr 2022 — Present
Drive network localization strategy for $100M+ in media annually targeting smaller markets and rural areas customer growth taking into account unique differences between rural and gen pop consumers, a top corporate priority. • Drive network strategy resulting in record-breaking share of port-ins across SMRA segment in Q3 ’22 exceeding overall sales goals each quarter of ‘22. • Work with Consumer Insights team to develop network messaging claims testing to inform QoQ messaging strategy across print, digital, social, radio, streaming audio, OLV, spot TV and OOH. • Act as the one source of truth for all network validation data, legal and messaging constraints for localized network marketing. • Subject matter expert on all things network marketing related (Competitive 5G, 4G, specific bands, etc.) • Devised and launched Q2 Network Pass pilot resulting in 256% ROI and +41% lift in Network Pass activations • Nominated for Peak Award for 3 years in a row
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