Cara Hays

About Cara Hays

As a natural-born storyteller with an infectiously positive personality, I thrive in the fast-paced world of corporate communications. My unique blend of type A tendencies and high-energy enthusiasm makes me a dynamic fit for driving integrated content strategy in the corporate world.With a background in overseeing high-profile accounts at a major advertising agency (hello, Boeing!) and empowering executives and thought leaders to share their stories at a boutique personal branding agency, I\'ve honed my skills in crafting compelling narratives that drive business results. Today, I bring my expertise to Kraft Heinz, where I lead our corporate social media strategy and support our key executives in sharing their stories on LinkedIn.As a conduit between our internal and external communications teams, I ensure consistency of message, maximize resources, and extend the reach of our content. My passion for storytelling, combined with my attention to detail and collaborative spirit, makes me a valuable asset to our team.When I\'m not driving engagement and crafting compelling content, you can find me in the kitchen whipping up a storm with Kraft Heinz products (of course!), snuggling with my adorable cavapoo, Penny, or building my own personal brand. I\'m always looking for ways to connect with like-minded professionals and share my enthusiasm for storytelling and corporate communications.Let\'s connect and see how we can tell some amazing stories together!

Experience

1. Senior Manager, Integrated Content Strategy

   Kraft Heinz

   Mar 2024 — Present · Chicago, IL, US

   Lead integrated storytelling and content strategy across corporate, executive, and employee channels, ensuring cohesive narratives that reflect Kraft Heinz\'s vision, transformation, and business priorities. Act as the architect of cross-channel storytelling plans, managing the integrated editorial calendar, executive LinkedIn strategies, and corporate social channels (LinkedIn, Instagram, Facebook, YouTube). Own performance measurement and optimization, social media governance, and policy, while partnering cross functionally to drive alignment, efficiency, and impact across global communications.

Education

• Carl Sandburg High School

  High School degree, High School

  2009 — 2013

• University of Missouri-Columbia

  Bachelor's degree, Communication, Journalism, and Related Programs

  2013 — 2017

Skills

• Writing
• Customer Service
• Event Planning
• Journalism
• Time Management
• Social Networking
• Public Relations
• Internal Communications
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Blogging
• Research
• Marketing Communications
• Facebook
• Advertising
• Event Management
• Management
• Marketing
• Public Speaking
• Social Media
• Fundraising
• Teamwork
• Marketing Strategy
• Communication
• Photoshop
• Leadership
• Press Releases
• Microsoft Office