Cara Miller

About Cara Miller

I’m a strategic marketing leader passionate about building brands that live beautifully, whether on a shelf, online, or within a thoughtfully designed space. With roots in the luxury skincare and aesthetics industry and experience across boutique fitness, lifestyle, and hospitality, I specialize in creating immersive, guest-centered brand experiences.At Sanctuary Vacation Rentals, I oversee marketing and creative strategy for a collection of high-end properties, blending storytelling with visual design, influencer partnerships, and localized campaigns to elevate both brand presence and guest experience. Prior to this, I ran a successful short-term rental business, earning Superhost status and cultivating 5-star stays through intentional styling and exceptional service.Earlier in my career, I led product launches, creative strategy, and social media growth at industry-leading skincare brands like ALASTIN and SENTÉ, giving me a deep foundation in luxury branding and consumer engagement.What connects all of my work is a love for curated experiences, beautiful environments, and brands that leave lasting impressions. Whether styling a space, launching a product, or developing a campaign, I thrive at the intersection of creativity, hospitality, and heart.

Experience

1. Marketing Manager

   Sanctuary Vacation Rentals, Inc

   Mar 2025 — Present · Carmel, CA, US

   Manage brand identity and consistency across platforms, including social media, website, campaigns, and print materials-Develop and execute strategic digital marketing campaigns, track ROI, and report performance metrics-Lead partnership initiatives with local businesses and influencers to enhance guest experiences and drive bookings-Oversee homeowner communication, content creation, and listing optimization to align with market trends and guest preferences.

Education

• The Ohio State University

  Bachelor of Arts (BA), Psychology

  2013 — 2016

• Columbus State Community College

  Associate of Arts (A.A.)

  2011 — 2013