Caragh McGrath
Multi-awarded marketing leader with proven success in driving brand objectives by leveraging data, insights, culture and creative thinking
- Role
- Managing Director & Head of Content at Omnicom Media
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Caragh McGrath
18 years of leadership in creating custom marketing solutions for brands across paid, owned and earned channels. Spearheads the design and implementation of high-impact promotional campaigns across multiple categories and formats, continuously proving the value of custom content marketing through measured revenue growth and brand health metrics. Ability to oversee the development of culture-first platforms that leverage one-of-a-kind storytelling, talent, and the latest events and technologies for maximum engagement. • Formulates and expedites acclaimed content marketing strategies and implementation plans• Coordinates cross-functional efforts to facilitate the development of high-quality and world-class branded entertainment programming• Focuses on groundbreaking ideas, while maintaining client’s North Star mandates and objectives• Establishes measurement plans to prove the effectiveness of content and entertainment marketing as a full-funnel marketing tactic Available at c••••••••@gmail.com with your thoughts or questions about my work - I’m always interested in making new professional acquaintances.
Experience
Managing Director & Head of Content
Mar 2025 — Present
Skills
- Advertising
- Copywriting
- Television
- Broadcast
- Marketing
- Integrated Marketing
- New Media
- Entertainment
- Digital Media
- Video Production
- Digital Marketing
- Digital Strategy
- Content Strategy
- Publicity
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