Cara Carlin
Vice President of Communications & Education @Bbb Arkansas
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WORK HISTORY
Vice President of Communications & Education @Bbb Arkansas
As Vice President of Communications & Education at Arkansas, I lead with a passion for fostering trust and empowering businesses and various consumer groups through innovative communication strategies and impactful educational initiatives. My role combines strategic oversight of brand with the development and expansion of educational programs that support mission.I direct the public relations and marketing teams, guiding efforts to enhance engagement, storytelling, and outreach across multiple platforms. My responsibilities include developing and executing social media strategies, managing digital advertising campaigns, overseeing graphic and web design, creating compelling email campaigns, and coordinating media relations. Additionally, I lead initiatives to expand Education Foundation, engaging stakeholders to promote ethics and trust among students and businesses.Key Achievements- Achieved over 300% growth in social media followers and sustained a reach of 1.5M+ for two consecutive years- Generated leads to date through a comprehensive digital advertising strategy- Successfully chaired marketing performance groups, fostering collaboration and innovation- Led the development and execution of Student Video Contest, empowering young creators to explore ethics and trust- Delivered impactful community presentations, speaking engagements, and hundreds of media interviews to advance mission- Drove fundraising efforts for the Education Foundation, securing sponsorships and support to expand student-focused programs- Developed and managed partnerships with organizations like Google, Excelerate America and The Alzheimer’s Association to amplify community impact- Spearheaded successful website redesign and analytics transition projects, improving user experience and engagement insights.
EDUCATION
National Park College
Associate of Science - AS, Psychology
Western Governors University
Master of Business Administration - MBA
University of Arkansas at Little Rock
Bachelor of Business Management, Concentration in HR management
SKILLS
ABOUT CARA CARLIN
I lead communications, marketing, and education efforts at Arkansas, helping to build trust between businesses and consumers across the state. With a passion for ethical business practices and community engagement, I oversee media relations, social media strategy, event planning, and fundraising initiatives that amplify the mission.I’m proud to drive programs that empower young entrepreneurs and promote smart consumer choices — including student video contests and career exploration events. Building strong partnerships with local media and organizations is key to expanding our reach and impact.My background combines expertise in nonprofit communications, digital marketing, SEO, and brand management — all aimed at creating clear, consistent messaging that supports ethical business and protects consumers.If you’re interested in ethical business leadership or consumer education, let’s connect!
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