Cara Whitley

About Cara Whitley

I’m a growth-focused marketing and communications leader with a strong track record of transforming brands, modernizing marketing functions, and driving results—particularly in complex, multi-unit and franchise environments. From global Fortune 500 companies to private equity-backed growth platforms, I’ve led large-scale transformation efforts across Hospitality, Financial Services, Technology/Retail, and Franchising—delivering measurable impact through a blend of brand storytelling, data-driven strategy, and commercial discipline.At the heart of my work is a passion for solving big, meaningful challenges—helping organizations evolve, teams thrive, and brands connect in more authentic, effective ways. I believe in staying curious, being real, and having some fun along the way.Core expertise includes:Franchise & Multi-Unit Marketing | Brand Strategy & Positioning | Customer Loyalty | Performance Marketing | Digital Transformation | Content & Storytelling | Agency Management (media & creative)| DTC & B2B | Data-Driven Insights | Team Leadership & Culture | Martech | Change Management | Lead Gen | P&L Ownership | Team Building & Mentorship | Sponsorships & Event Management | Board & Investor Communications | Global Strategy & Execution

Experience

1. Chief Marketing Officer

   VetEvolve

   Sep 2025 — Present

Skills

• Business Development
• Marketing Management
• Crm
• Leadership
• Market Planning
• Strategic Planning
• Strategy
• E-Commerce
• Loyalty Marketing
• Direct Marketing
• Marketing
• Analytics
• Management
• Marketing Strategy
• Strategic Partnerships
• Marketing Communications
• Training