Cara Straus
Influencer Marketing, Affiliate, Talent & Creator Relations, Community Builder, Growth & Strategic Partnerships, DTC.
- Role
- Senior Influencer Marketing Manager at Gen3 Marketing
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cara Straus
Influencer marketing strategist with 6+ years of experience driving creator growth through digital and experiential marketing campaigns across beauty, fashion, technology, and CPG brands. Experience in building and scaling influencer networks through creator acquisition, recruitment, on-boarding, partnerships, community building, and content monetization. Track record of driving revenue growth and optimizing performance through data-driven strategies. Expert in executing end-to-end campaigns, digital storytelling, and launching cutting-edge e-commerce solutions like TapTo.Shop (creator link in-bio solution) or Shop The Look, an automated DM tool. Leader in high-impact events, including SXSW and NYFW panels and purpose-driven partnerships. Executive member of Girls Inc. of NY Junior Board and Women of Rakuten, actively contributing to initiatives that empower the next generation.
Experience
Senior Influencer Marketing Manager
Nov 2025 — Present · New York, NY, US
Education
UNSW
Bachelor of Arts - BA, Communication and Media Studies
University of Southern California
Bachelor’s Degree, Annenberg School of Journalism- Communications, General
Skills
- Sales Operations
- Customer Service
- Written Communication
- Youth Mentoring
- Social Media
- Sports
- Social Media Marketing
- Public Speaking
- Snapchat
- Microsoft Products
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