Cara Shultz
Senior Marketing Manager @Madison Reed
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WORK HISTORY
Senior Marketing Manager @Madison Reed
Manage the CRM annual calendar, quarterly retention roadmap, and quarterly strategic briefing to drive a customer and member-centric retention program across email, SMS, Push, and In-App messaging channels. • Pull and analyze data insights to inform and measure channel-specific marketing strategies that will drive revenue and increase customer conversion, working with analytics team to validate reports, request data deep dives, and to improve channel reporting when needed. • Work closely with cross-functional partners and creative designers to execute strategy briefing and oversee completion of CRM campaigns, including; transactional messages, promotions, cross-sell and win-back initiatives, product launches, seasonal moments, membership & referral program support.• Partner with cross-functional business partners to help meet goals for driving revenue, promoting product launches, encouraging membership adoption, and promoting digital product enhancements.• Lead multi-variant test-and-learn plan for CRM channels; sharing and scaling learnings to drive engagement and conversion results.• Serve as business lead for CRM vendor relationships, ensuring platforms are effectively integrated and utilized while staying informed on new and competitive technologies.
EDUCATION
University of Cincinnati
Bachelor's Degree, Communication, and Public Relations Certificate
ABOUT CARA SHULTZ
Passionate Lifecycle & Retention expert.I’m a Senior Marketing Manager at Madison Reed, a leading beauty brand that offers high-quality hair color products and services with ingredients you can feel good about. I lead a strong and dedicated team of CRM experts that help execute customer-centric retention strategies that drive revenue and membership loyalty.Let\'s connect, learn, and grow!
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