Cara Sanfilippo

About Cara Sanfilippo

With over 15 years of experience, I currently serve as Sr. Manager, Social and Influencer at Samsung Electronics America, focusing on social media and influencer marketing with a specialty in content development. My expertise lies in leveraging digital marketing strategies, social trends, and consumer insights to drive alignment with organizational goals. By fostering interdepartmental collaboration and integrating innovative approaches, I contribute to impactful campaigns that resonate with target audiences. My career reflects a dedication to creating transformative content and fostering connections between brands and consumers. At Samsung Electronics America, I prioritize developing data-driven strategies that enhance engagement and elevate brand sentiment. Through a message-driven and consumer-centric approach, I aim to deliver campaigns that meet business objectives and inspire meaningful interactions.During the pandemic, I was able to seamlessly manage a team, brainstorm remotely, and collaborate across time zones through the use of virtual technology and consistent communication. I welcome the opportunity to apply these remote working skills to my next role.Specialties: Integrated Media ∙ Brand Management ∙ Growth Marketing ∙ Performance Marketing ∙ Engagement Marketing ∙ ROI Budget management ∙ P&L Experience ∙ Team Recruiting & Management ∙ Audience Engagement & Retention ∙ Business Intelligence, Analytics, Insights & Reporting ∙ Franchise Marketing ∙ Brand Strategy, Brand Management; Earned Creative ∙ Go-To-Market Strategy ∙ CRM & Data Infrastructure ∙ Consumer Packaged Goods ∙ Marketing Operations ∙ Attribution; Analytics ∙ Programmatic; Paid Social; SEM; SEO; Native; Display; Video; OTT ∙ Influencer Marketing ∙ Ad Product Development ∙ Advertising & Marketing Technology ∙ CMO ∙ Chief Marketing Officer ∙ B2B Marketing ∙ Acquisition Marketing ∙ Deal Negotiation ∙ B2B Lead Generation ∙ Brick & Mortar Retail ∙ Business Development: Marketing; Content Marketing; PR; Events ∙ Consumer Planning ∙ In-house agency ∙ Creative Studio ∙ Influencer Marketing ∙ Social Media Marketing ∙ Creative Development ∙ Content Production ∙ AI ∙ Home Appliance ∙ Consumer Electronics

Experience

1. Sr Manager, Social and Influencer

   Samsung Electronics America

   Oct 2022 — Present · Englewood Cliffs, NJ, US

   I joined Samsung Electronics America in October 2022 as the Social & Influencer Lead for the Digital Appliances division. Since joining SEA, I have reinvigorated DA\'s social media presence through data-driven insights, improved visibility, audience-focused messaging, and clear, seamless execution and optimization. With a depth of integrated media and marketing experience, I believe in gathering data to inform content and performance. While trends can enhance messaging and make brands seem more relatable, they must be rooted in audience insights and product benefits. I am proud to have educated modern millennials about Samsung\'s appliances, creating relatable, entertaining content that encourages positive interaction with online audiences and beyond.

Education

• Indian Hills High School

  High School Diploma

• Rutgers University

  Bachelors, English

Skills

• Mobile Advertising
• Mobile Marketing
• Sem
• Digital Strategy
• Doubleclick
• Comscore
• Marketing Strategy
• Strategy
• Integrated Marketing
• New Media
• Online Advertising
• Social Media Marketing
• Media Planning
• Broadcast
• Leadership
• Lead Generation
• Direct Response
• Team Building
• Management
• Online Marketing
• Digital Marketing
• Strategic Partnerships
• Digital Media
• Social Networking
• Brand Awareness
• Digital Video
• Digital
• Emarketer
• Microsoft Office
• Client Relations
• Video
• Interactive Marketing
• Search Engine Marketing (Sem)
• Facebook
• Mri
• Dart for Advertisers
• Advertising
• Project Management
• Social Media
• Media Buying