Cara Latham
Director, Digital Strategy & Analytics @Syneos Health
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WORK HISTORY
Director, Digital Strategy & Analytics @Syneos Health
Promoted to lead end-to-end digital ecosystem for pharmaceutical contract research organization worth $7.4B (including oversight of both corporate website and intranet and mobile app). Manage team of 4. Developed comprehensive external website governance and enterprise-wide policy to drive compliance with security and data privacy regulations (partnered with IT, marketing, and legal teams to enact). Pioneer enterprise-wide Answer Engine Optimization (AEO) and LLM visibility strategy to position brand for AI-driven search landscape. Connect corporate website to digital strategies, including pay-per-click (PPC) and paid media campaigns. Redesign site with mobile-first, SEO-first, and AI-optimization perspectives; lead culture change for stakeholder content submissions; build consensus around new procedures. Launch translated versions of corporate website into Japanese, German, and French-Canadian.• Yielded 20% increase in engagement rate and 38% increase year-over-year in event counts on website in 2025• Drove 163% increase year-over-year in organic Google search clicks in 2025 through refined SEO strategy.• Drove LLM visibility and AEO strategy for the enterprise in 2025, positioning organization as early adopter in AI-driven search optimization and improving brand visibility score in LLM searches by 80% in 2025. Saved $500K+ annually by combining intranet and mobile application for employees with customized news and resources based on roles and geographies; drove 17% quarter-over-quarter increase in employee traffic; launched SaaS email component to capture metrics. Increased engagement and clickthrough rate 23% from Google ads and paid channels, higher than industry benchmarks. Earned Rising Star Award from internal Healthcare Businesswomen’s Association (HBA) affiliate program in 2023.
EDUCATION
Seton Hall University
Master's Degree, Strategic Communication
Rider University
Bachelor of Arts - BA, Journalism
Seton Hall University
Certificate, Social Media
Rider University
Bachelor's, Journalism: News-Editorial
SKILLS
ABOUT CARA LATHAM
As a senior digital strategy and communications leader, I specialize in building and scaling enterprise digital ecosystems that drive measurable business impact, particularly through SEO/GEO optimization, paid media strategy, and content architecture.Currently, I lead digital strategy and analytics efforts for a $7.4B global pharmaceutical contract research organization, overseeing corporate website, intranet, and mobile platforms. My work has delivered a sustained 18% increase in organic traffic, above-benchmark engagement from paid search and Google Ads, and over $500K in annual savings by unifying internal platforms and streamlining internal communications. I have also pioneered the organization\'s LLM visibility strategy and AEO initiatives, positioning organization as early adopter in AI-driven search optimization and improving brand visibility score in LLM searches by 80% in 2025.I bring a data-driven mindset to digital transformation: aligning messaging with data, technology, and business objectives. I’ve successfully led global external website relaunches, rolled out enterprise employee mobile applications, built SEO-first strategies across markets, and implemented digital governance frameworks that ensure compliance and scalability.Whether optimizing digital channels for growth, modernizing internal legacy systems, or building performance-focused marketing strategies, I’m passionate about shaping the digital experiences that move organizations forward.
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