Cara Kantrowitz

About Cara Kantrowitz

I’m an executive leader at the intersection of marketing effectiveness, advanced analytics, and commercialization, with more than a decade of senior leadership experience helping organizations translate complex data into confident business decisions.At Nielsen Media and NielsenIQ, I’ve led global teams, built new analytics capabilities, and helped shape how brands, agencies, and platforms measure the impact of marketing across the modern media landscape. My work focuses on bridging methodological rigor with real-world application—ensuring that emerging measurement approaches are not only analytically sound, but also practical, scalable, and valuable for clients.I currently serve as Global Commercial Lead for the Marketing Effectiveness Innovation Incubator Lab at NIQ, where I help incubate and bring to market next-generation approaches to measuring marketing ROI across the purchase journey. This includes providing insights into our product roadmap, developing commercialization strategies, running client pilots, and translating complex analytical innovation—ranging from evolving media dynamics to emerging applications of AI—into clear executive-level insights.Previously, I led large global analytics and insights teams responsible for delivering advanced campaign measurement, Brand Impact studies, and media survey analytics to advertisers, agencies, and media platforms. I’ve overseen the full lifecycle of analytics solutions—from proposal and pricing through delivery and storytelling—while driving organizational transformation, integrating international teams, and building high-performing cultures.Across my roles, I’m passionate about-Advancing the future of marketing measurement and analytics-Translating complex methodologies into clear executive narratives-Building safe, collaborative, high-performing teams-Helping clients and partners make better, data-informed decisionsIn addition to my core work, I’m an active advocate for diversity, equity, and inclusion, currently leading the ADEPT Employee Resource Group for North America at NIQ. I’m also a certified yoga teacher, reiki practitioner, and longtime student of mindfulness practices.

Experience

1. Global Commercial Lead, Marketing Effectiveness Innovation Incubator Lab

   NielsenIQ

   Apr 2025 — Present · New York, NY, US

   Lead the commercial strategy and client engagement for NielsenIQ’s Marketing Effectiveness Innovation Incubator Lab, focused on incubating, validating, and scaling next-generation approaches to measuring marketing ROI across the modern purchase journey-Partner cross-functionally with analytics, product, research, and sales teams to ensure emerging measurement methodologies are both analytically rigorous and commercially viable-Own go-to-market strategy, client engagement, and commercialization for new marketing effectiveness frameworks incorporating evolving media dynamics such as creators/influencers, search, and audience personalization-Design and lead client pilot programs to pressure-test emerging methodologies in real-world environments prior to broader market release-Translate complex analytical concepts and methodological innovation into clear executive-level narratives, client guidance, and decision-ready materials that drive confidence and adoption-Advise senior sales, product, and client leaders on evolving marketing effectiveness standards, client needs, and future-ready measurement strategies-Generated $3M+ in revenue in the lab’s first year, building a pipeline expected to more than double in 2026-Represent the incubator in internal leadership forums and broader industry conversations to reinforce credibility and thought leadership in marketing effectiveness innovation-Lead the ADEPT (Abled and Disabled Employees Partnering Together) Employee Resource Group for North America and serve as a site lead for NIQ’s annual People & Planet Day volunteer initiative.

Education

• Jewish Theological Seminary of America

  BA, Jewish Law

• Barnard College

  Bachelor's, Psychology

Skills

• Quantitative Research
• Marketing Research
• Research
• Survey Design
• Market Research
• Teaching
• Data Analysis
• Segmentation
• Consumer Behaviour
• Spss
• Television
• Public Speaking
• Analytics
• Excel
• Advertising Research
• Customer Insight
• Analysis
• Consumer Insights
• Powerpoint
• Microsoft Excel
• Proposal Writing
• Advertising
• Statistics