Capucine Seadale
Consumer Obsessed Brand Builder | Lead Director Brand & Marketing - Our Brands, CVS Health
- Role
- Lead Director, Brand & Marketing - our Brands at CVS Health
- Location
- Barrington, RI, US
- LinkedIn followers
- 500 followers
About Capucine Seadale
ELEVATOR PITCH | Marketing executive with a track record of success building game changing brands and go-to-market plans. WHAT DRIVES ME?| Building Local & Global Brands. Creating Actionable Strategies. Delivering Results. Chasing Challenges- I’ve also spent some time in developing new products, finding new revenue streams, retail/customer marketing, E-commerce, social media and digital marketing campaigns, managing large marketing budgets, and collaborating with cross-functional teams and external agencies.WHAT IS MY CLAIM TO FAME?|- Leveraged deep consumer insights and a collaboration mindset to build and execute 4 game changing brands in 5 years across a highly matrixed organization- Identified a market white space and concepted a $100mil+ brand ground up, delivering significant revenue, a new consumer and a substantial increase in retail footprint- Spearheaded a strategy to deliver double digit growth through new revenue streams- Leveraged Digital Marketing to reposition a brand, changing consumer mindset and reversing its decline- Recipient of several awards including: CVS Health Trail blazer award, Rising Star nomination from the Women in Toys Association, Hasbro Innovation Award, and Time to Play Magazine top new brand award.BUT WHO AM I?| An eternal optimist who prefers to see the glass half full. A bi-lingual French native. A mom of 4 who values work-life balance, but remains driven and never shies away from a challenge. A resourceful \'doer\' who doesn\'t mind rolling up her sleeves to get the job done. An adventurer and travel lover with natural curiosity, both personally and professionally. A problem-solving nut who loves digging into the detail to find a fix. A confident decision maker with exceptional attention to detail. A powerpoint perfectionist and karaoke super fan. The one people go to when they have a problem, need advice, or just need a listening ear.
Experience
Lead Director, Brand & Marketing - our Brands
Jan 2021 — Present
Lead strategic vision, brand development and marketing activation for the General Merchandise, Beauty, Personal Care and Consumables private label portfolio of brands, as well as select portfolio-wide initiatives.
Education
Bucknell University
BA, International Relations & Spanish
Harvard Extension School
Management Academy
2017 — 2017
Pepperdine Graziadio Business School
Master of Business Administration (MBA), Marketing/Marketing Management, General
2000
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