Lisa Cunningham

About Lisa Cunningham

Lisa Cunningham is an award-winning marketing and communications executive with a proven track record of leading multimillion-dollar, integrated campaigns that drive measurable impact in women’s health. Currently serving as EVP of Marketing & Communications at the Black Women\'s Health Imperative (BWHI), Lisa has spearheaded national campaigns on breast and cervical cancer awareness and diabetes prevention—leveraging star power from icons like Ciara, Mary J. Blige, and Sherri Shepherd to elevate critical health conversations. Her Anthem Award-winning cervical cancer awareness campaign with Ciara and Hologic generated over 58 million organic impressions, and her strategic leadership resulted in a 2,700%+ increase in audience engagement and a 211% growth in social media followers, reinforcing her ability to translate awareness into action.Lisa began her career in the entertainment industry, making her mark as both a marketing powerhouse and a director/producer for major recording artists and entertainment companies. She later transitioned her expertise in digital content and marketing into purpose-driven work, creating impactful campaigns for brands like McDonald\'s, the CDC, Ford Motors, W Hotels, and ViiV Healthcare, as well as numerous non-profits. Her most recent project, Me Period—an award-winning documentary she directed for the Black Women’s Health Imperative—won the Best Documentary Audience Award at the Essence Film Festival. The film, which explores intergenerational conversations between Black mothers and daughters on pre-teen and teen health, features powerful voices like Sheryl Lee Ralph, Tabitha Brown, and their daughters.Beyond marketing, Lisa is an influential speaker, host, and producer in the health advocacy space. She was appointed by former Atlanta Mayor Keisha Lance Bottoms and current Mayor Andre Dickens to serve on the city\'s LGBTQ Advisory Board and is a member of Seed & Spark’s Creative Advisory Council and the Alliance for Women’s Health and Prevention’s (AWHP) Advisory Council. As a passionate philanthropist, she actively supports local charities focused on disadvantaged youth and underserved communities.Learn more about her work at https://ihavethesecret.com.

Experience

1. Executive Vice President Marketing & Communications

   Black Women\'s Health Imperative

   Sep 2024 — Present

   In 2024, I had the privilege of leading impactful initiatives, initially in an interim capacity and now as EVP of Marketing and Communications at the Black Women’s Health Imperative: Increased our social media audience by followers, expanding our reach and engagement. Directed Me Period, an award-winning documentary recognized as the Essence Film Festival Audience Award Winner for Best Feature Documentary. Produced Power in the Pause, the largest event dedicated to perimenopause and menopause for Black women, fostering critical conversations and awareness.

Skills

• Television
• Producing
• Reality
• Music Videos
• Screenwriting
• Commercials
• Video
• Post Production
• Documentaries
• New Media
• Feature Films
• Acting
• Pro Tools
• Film
• Video Production
• Entertainment
• Recording
• Casting
• Film Production
• Short Films