Caprice Gibbons
Experienced Product and Business Manager
- Role
- Senior Product Manager at Matthews Aurora Funeral Solutions at Matthews Memorialization
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Caprice Gibbons
Goal-oriented professional with expertise in driving sales and revenue. Consistently…
Experience
Senior Product Manager at Matthews Aurora Funeral Solutions
Feb 2014 — Present
Management of the full product life cycle of items within the Cremation Urn, Jewelry, Gifts and keepsakes; as well as, memorial stationary line-Continuously innovate within the product portfolio based on current sales, consumer analytics, macro market trends, and awareness of trends within specific demographics -Drive the product development process necessary for timely decisions on new product introduction, product line extension and product retirement-Develop sales forecasts, pricing models and return on investment calculations-Coordinate with internal teams - marketing, sales, customer service, IS - to ensure seamless changes in the product line-Work closely with sales and marketing teams to develop and implement necessary communications and promotional strategies to support product initiatives
Education
Liberty University
Master of Arts (MA)
University of Alabama at Birmingham
Bachelor of Science
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