Caoimhe Omaonaigh

Marketing Director @Adam Leitman Bailey, P.C

New York, NY, US

Overview: Head of a Marketing Team in a nationally and globally ranked law firm. Liaison between the owner of the company and the marketing team. Created and elevated content (video, photo, design, copy) for the firm via social media and online presence. Performed PR responsibilities for the firm (e.g. press releases). Delegated tasks effectively by utilizing team member’s strengths. Key Achievements- Improved the firm’s email newsletter performance by introducing new software and optimizing strategy — increasing open rates from 25% to 58%(Summer 2025) and reducing bounce rates from 29% to as low as 3%. Produced and designed the quarterly newsletter in print on Adobe InDesign- Spearheaded business development initiatives, including preparing submissions that led to the firm’s successful recognition in awards such as Best Lawyers, Chambers and Partners, and Crain’s Best Places to Work during each consecutive year of my tenure- Curated, filmed and edited videos for the website and social media, including but not limited to, testimonial videos from staff and clients- Secured press coverage on CNN, The Wall Street Journal and The New York Times- Updated website (Wordpress) with new content. Set up press releases and interviews with journalists to enhance our media presence- Took and edited photographs for the website and social media to better enhance the online presence of the company- Demonstrated leadership in managing marketing teams, fostering collaboration, and supporting professional development. Collaborated with senior partners and legal teams to translate complex legal content into accessible, engaging marketing material.

Dublin City University

B.A. in Communication Studies

Trinity College Dublin

Masters of Science, Digital Marketing